2013 Working with Loan Officers (basically 600 individual clients with similar needs) we knew we needed to come up with a campaign that strongly represented the new brand identity, while still enabled quite a bit of room for change. That's when my manager and I developed the value campaign - a campaign that relates mortgage industry "buzz words" into something positive from every day life. We created a template that allowed interchangeable pictures and key words, while it still fulfilled the need of many loan officers within the company.

Pieces were created as postcards, flyers, ads and email blasts.

Creative partners: Wynter Johnson.