EDUCATION

Master of Management Practice with Emphasis in Marketing
December 2010, Colorado State University, Fort Collins, CO

Bachelor of Science in Interior Design
May 2009, Colorado State University, Fort Collins, CO

Experience

Brand Manager
February 2017 - present, The CE Shop, Greenwood Village, CO
Develop and oversee corporate brand. Create brand strategies that result in increased sales, brand loyalty and increased market share. Identify and lead the implementation of new marketing opportunities that fit with the brand and objectives. Develop and measure effective product positioning in the market. Product development: research and define product, and identify strengths and weaknesses internally as well as within the marketplace. User interface (UI) design: work with Curriculum team and IT team to design user interface for new product development. Work with developers to write business requirements for design. Manage, oversee, train designers within the brand and creative team, to align with the strategies and goals of the overall marketing team. Create in-depth brand book to fully define the corporate brand guidelines and enforce them. Create, define and implement cross-functional processes for larger company initiatives, such as product launches, product updates, and website enhancements.

Integrated Marketing Specialist
January 2014 - February 2017, The CE Shop, Greenwood Village, CO
Award-winning education startup in the Denver Tech Center. Corporate brand development, marketing strategy, social media, graphic design, creative and strategic planning in support of all marketing efforts, marketing campaign development. Ecommerce strategy & execution. Web and email design, HTML editing. Launched a new online learning management system (LMS), designed the UI for the LMS, designed the consumer-facing ecommerce website, developed the marketing automation strategy for our existing database, expanded the database and drove record-breaking sales. Developed marketing strategy for new product launch. Developed video strategy, created B2B- and consumer-facing videos to promote LMS. Design and execute marketing programs to promote the company's brand, services and products. Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

Marketing Manager
November 2013 - December 2013, W.J. Bradley Mortgage Capital, LLC, Centennial, CO
Corporate brand development, marketing strategy, graphic design, creative and strategic planning in support of all marketing efforts - branch and corporate level, marketing campaign development.

Marketing Coordinator
November 2012 - November 2013, W.J. Bradley Mortgage Capital, LLC, Centennial, CO
Corporate brand development, graphic design, creative and strategic planning in support of all marketing efforts - branch and corporate level, marketing campaign development.

Interactive Designer
January 2012 - August 2012, Room 214, Inc., Boulder, CO
Corporate identity & design, proposal layout & design, client work: Facebook application design, web banner ads, print materials, campaign brainstorming, Facebook image templates, Facebook Timeline design, corporate identity, Twitter & YouTube template designs

Marketing & Graphic Design Intern
November 2010 - December 2011, OtterBox, Fort Collins, CO
Concept brainstorming & design for company-wide marketing campaigns, brand development, graphic design for marketing materials such as sales collateral, corporate material, web banners, image editing, corporate headquarter design, retail design for potential POP displays to expand partner relationship growth, & trade show concept

Public Relations Intern
May 2010 - November 2010, OtterBox, Fort Collins, CO
Staffed OtterBox booths & events, assisted with office organization & current projects, managed media contacts

Marketing Intern
May 2010 - August 2010, Colorado State Forest Service, CSU
Developed partial marketing strategy to expand brand, graphic design for brand promotion

Social Media Coordinator
August 2009 - May 2010, Student Leadership Office, CSU
Created position for online marketing, developed marketing strategies for online forums of Facebook, Twitter & YouTube; maintained daily online publicity and marketing for current events and projects

EXPERTISE

Marketing  Ecommerce strategy, campaign planning and execution, automated marketing strategy, competitive analysis,  advertising, marketing communications, social media marketing

Graphic Design - Digital  Web design - designed new ecommerce website, designed UI for online learning management system, Facebook, Twitter & YouTube design, Facebook application design, email newsletters, web design: web banners, advertisements, updates to current website design, postcards, t-shirts, advertisements, environmental design

Graphic Design - Print  Designed The CE Shop brand from the ground up and all associated collateral, sales collateral, newsletters, postcards, t-shirts, advertisements

Video Production  Developed a video strategy for The CE Shop, script-writing, video storyboarding, After Effects animations, 

Brand Strategy  Corporate branding, planning & implementing the growth of the brands, consistent messaging & imagery, evolving the brand with company growth

Retail Design  Developing concepts for POP displays in wide variety of big box and carrier stores: quarter pallet displays, endcap displays & educational displays

Trade Show Design  Developing concepts for small to large trade shows, including CES 2012 in Las Vegas. Variety of concepts from revamping used booths to new booths using structural elements such as shipping containers

Software & TECHNOLOGY

Adobe Creative Cloud
      Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Premiere, Audition
Sketch
Balsamiq
Camtasia
Microsoft Office
      Word, PowerPoint, Excel, Visio
Google
      Gmail, Sheets, Documents, Slides
SketchUp
Marketo
Google Analytics
Drupal
HTML